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Playbooks for Indian Founders

Funding, government schemes, marketing, legal and growth — written for the Indian startup context.

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Top Articles This Week

Business Insights

Gautam Adani US Case Dismissed: What Really Happened

Gautam Adani US case dismissed by a Brooklyn judge — but he slammed the DOJ's "highly unusual" move. Here is the full story in simple English.…

10 min read · 11 Aug 2026
Government Schemes
7 Government Schemes Every Indian Entrepreneur Must Know in 2026
8 min read · 24 Jul 2026
Funding
How Indian Startups Raised Funding in a Cautious Market
6 min read · 24 Jul 2026
Category

Funding

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How Indian Startups Raised Funding in a Cautious Market

Funding winters reward disciplined founders. Lessons from 40 term sheets closed this yea…

6 min
How to Raise Your First Angel Round in India

A step-by-step breakdown of valuation, term sheets and the paperwork most first-time fou…

9 min
Seed vs Pre-Seed: What Indian Investors Actually Expect

Traction benchmarks, cheque sizes and the metrics that move a conversation forward.…

4 min
Understanding SAFE Notes and Convertible Debentures

Which instrument suits an Indian startup, and the RBI rules you must not ignore.…

9 min
Category

Growth

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From ?12 Lakh to ?1.2 Crore: A Delhi Retailer's Playbook

Pricing, digital channels and sales process — the exact changes behind 10x revenue growt…

7 min
From 0 to 10,000 Customers Without a Marketing Budget

Organic channels that still work for Indian D2C brands in 2026.…

10 min
Retention Beats Acquisition: The Math Every Founder Should Run

How a 5% retention lift changes your unit economics more than doubling ad spend.…

7 min
Building a Referral Engine for Tier-2 and Tier-3 India

Vernacular messaging, UPI incentives and WhatsApp-first loops.…

4 min
Category

Government Schemes

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7 Government Schemes Every Indian Entrepreneur Must Know in 2026

Thousands of crores in grants and subsidies go unclaimed every year. Here are the seven …

8 min
Startup India Registration: The Complete 2026 Walkthrough

Eligibility, documents, DPIIT recognition and the tax benefits you unlock.…

10 min
MUDRA Loans Explained: Shishu, Kishore and Tarun

Which tier fits your business and how to prepare a bankable application.…

4 min
PLI Schemes: Is Your Manufacturing Unit Eligible?

Sector-wise incentives, thresholds and the application timeline.…

8 min
Category

Founder Stories

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The Ambala Founder Who Built a ?50 Cr Software Business

Bootstrapping lessons from a decade of serving MSMEs.…

6 min
How a Kerala Mentor Helped 300 Startups Find Product-Market Fit

The frameworks she uses in every first session.…

9 min
From Farm to Fork: Building an AgriTech Supply Chain in Rajasthan

Cold chain, farmer trust and the logistics nobody warns you about.…

4 min
Textile Exports from Surat: Scaling to 120 Employees

Hiring, quality control and managing international buyers.…

11 min
Category

Marketing

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The D2C Marketing Stack Under ?10,000/Month

A lean toolkit for early-stage D2C brands that punches above its budget.…

6 min
WhatsApp Marketing That Doesn't Get You Blocked

Opt-in flows, template approval and campaigns that convert.…

9 min
SEO for Indian Startups: Ranking in a Crowded Market

Keyword research for vernacular search and local intent.…

9 min
Performance Marketing on a ?50,000 Monthly Budget

Channel mix, creative testing and the metrics that matter.…

6 min
Category

Technology

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AI Tools Indian MSMEs Are Actually Using in 2026

Beyond the hype: the AI stack that saves real hours for small businesses.…

5 min
Choosing a Tech Stack for Your Indian SaaS Startup

Cost, hiring pool and scaling considerations compared.…

9 min
AI Tools Every Small Business in India Should Use in 2026

Practical automation for billing, support and content.…

5 min
Data Localisation Rules: What the DPDP Act Means for You

Compliance obligations explained without the legalese.…

6 min
Category

Trending News

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Indian Startup Funding Crosses $12B in H1 2026

Sector breakdown and what the numbers signal for the rest of the year.…

5 min
New Angel Tax Exemption Rules Take Effect

What changes for DPIIT-recognised startups from this quarter.…

9 min
UPI Transaction Volumes Hit a New Record

What the payments boom means for fintech founders.…

11 min
India Overtakes Global Peers in Deep-Tech Patent Filings

The sectors driving the surge.…

8 min
Category

Startup News

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Three Indian SaaS Companies Cross $10M ARR This Quarter

How each of them got there.…

4 min
D2C Consolidation: Why Roll-Ups Are Accelerating

The buyers, the multiples and what it means for small brands.…

8 min
Tier-2 Cities Now Produce One in Three New Startups

Jaipur, Indore and Kochi lead the shift.…

4 min
Corporate Venture Arms Are Getting More Active

What strategic money expects in return.…

6 min
Category

Her Story

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The Women Founders Rewriting India's D2C Playbook

Six businesses built without institutional capital.…

11 min
Funding the Gap: Why Women-Led Startups Raise Less

The data, the causes and the schemes designed to fix it.…

8 min
From Kitchen to Category Leader: A Packaged Foods Story

Scaling a home business into national retail.…

10 min
Mentorship Networks Built By Women, For Women

Where to find them and how to make the most of one.…

5 min
Category

Tech & Innovation

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Indian Deep-Tech: Beyond the Software Layer

Semiconductors, space and materials science startups to watch.…

10 min
How Small Manufacturers Are Adopting Industry 4.0

Affordable sensors, dashboards and the ROI timeline.…

6 min
Open Source in India: From Consumers to Contributors

The projects and companies leading the shift.…

10 min
Voice-First Interfaces for the Next 500 Million Users

Why typing is the wrong assumption for Bharat.…

7 min
Category

Business Insights

View All
Gautam Adani US Case Dismissed: What Really Happened

Gautam Adani US case dismissed by a Brooklyn judge — but he slammed the DOJ's "highly un…

10 min
How to Write a Business Listing That Actually Gets Enquiries

The nine fields buyers read first, and what to put in each one.…

7 min
GST Verification Explained: Why Buyers Trust Verified Listings

What we check, how long it takes and how to prepare your documents.…

5 min
Photos That Sell: Shooting Your Business on a Phone Budget

Lighting, angles and the shots every listing should include.…

5 min
Category

Jobs & Careers

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Writing a Job Post That Attracts Startup-Ready Candidates

Salary transparency, scope clarity and the lines that scare good people away.…

9 min
Resume Tips for Indian Startup Roles in 2026

What founders actually scan for in the first fifteen seconds.…

5 min
Hiring Your First Ten Employees Without an HR Team

Sourcing, screening and structuring offers on a small budget.…

8 min
Remote Hiring Across Tier-2 India: What Works

Time zones are easy; trust and onboarding are the hard parts.…

8 min
Category

Learning & Skills

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Skills Indian Founders Should Learn Before Raising Money

Financial modelling, storytelling and reading a term sheet.…

6 min
Upskilling Your Team Without a Training Budget

Free and low-cost paths that actually stick.…

6 min
Why Every MSME Owner Should Understand Basic Analytics

The three numbers that predict most business problems early.…

8 min
From Employee to Founder: The Skills Gap Nobody Warns You About

Selling, hiring and saying no.…

5 min
Category

Events & Networking

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How to Work a Startup Event Without Being Awkward

A simple plan for founders who hate networking.…

4 min
Turning Event Conversations Into Actual Business

The 48-hour follow-up window and what to send.…

6 min
Should You Sponsor a Startup Event? Running the Numbers

When sponsorship pays back and when it does not.…

5 min
Hosting Your First Community Meetup on a Small Budget

Venue, format and getting the right twenty people in the room.…

4 min
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